Our team has identified and refined the seven building blocks for creating a new customer market:
- Visionary positioning
- Style brand
- Original content
- First experiences
- Trusted advisor relationships
- Customer marketplace
- Street trends research
On each page of this site, we describe the simple formula and how we support it.
But this strategy, and these building blocks, work only in one specific case: For a customer visionary, an individual or organization
that has developed ideas or innovations that affect radical change in the way we work, live, behave or think.
Below is a simple test. If you answer yes, then we can help.
- A customer visionary who understands the customer’s history and wants to change the customer’s future?
(If you’re a business administrator, we’re not for you.)
- Want to brand the customer’s new life?
(If you want to brand a commoditizing thing, we’re not for you)
- Want to publish the customer’s how-to content?
(If you want to promote your personal expertise, we’re not for you)
- Want to design experiences that elevate people’s lives?
(If you want to improve a consumer’s shopping or product experience, we’re not for you)
- Want to manage a transformational relationship?
(If you want to manage a transactional relationship, we’re not for you)
- Want to establish a marketplace that opens innovation to customers, communities, and companies?
(If you want legal ownership of everything, we’re not for you)
- Want to follow social trends and own the trust of the customer market?
(If you want to follow industry trends and own a share of the old product market, we’re not for you)
